Privacy Policy

This Privacy Policy applies to information collected by Novi.  The Policy applies to information collected online and information collected at our spa location.  By using this website, you signify your acceptance of this Privacy Policy.

Information we collect:

Novi collects various pieces of personal information throughout the course of our business relationship with you.  This includes information that you provide either online or at our spa location, information that we collect when you visit our websites or use our mobile apps, transaction-based information related to your spa appointments and your purchase history, and supplemental data provided to us by third-parties.

The following is a summary of the types of information collected and the purposes for its collection:

  • Identification and communication information, including personal identifiers such as name, postal address, email address and phone number.  This is to identify individual customers and communicate with them in the course of providing services, and to send marketing materials such as special offers, newsletters and updates.

  • Website and Mobile App activity and history.  This includes device type, browser type, time and date, and subject of advertisements clicked or rolled over.  We use this data to help us provide users of our websites and mobile app with a more user-friendly browsing experience, and to provide visitors to our websites and/or other websites with advertisements about goods and services more likely to be of interest to them (interest-based advertising).

  • Geo-location data (information about your location).  When you use our location-based services and features (for example, location-based search), your location data is used to serve you with the right content, which may also include location-based advertising.  We do not use this information to identify you personally without your consent. 

  • Customer appointment and purchase history, to track the status of an appointment throughout the service life cycle and to maintain a record of products purchased and services provided to each customer.

  • Financial transaction history, to track amounts charged to and paid by the client for products and services.  This is to account for prepaid services (gift cards and packages), service credit balances, gift card balances and loyalty point balances owing to the customer, and to maintain a record of charge card payment and settlement activity with our Payment Processors.

  • Marketing campaign history and supplemental data provided by third parties, to provide you with information and promotional offers most likely to be of interest to you, and to determine the effectiveness of our marketing programs.

  • Service Provider Notes, to maintain a record of service specifics, and to track progress and effectiveness of the services over time.

  • Customer Preferences and Notes, to help spa associates create a better overall customer experience, more tailored to the needs and wants of the individual. 

  • Customer waiver and information disclosure forms, to ensure customer consent and limit spa liability, and to furnish  licensed estheticians with certain background information helpful in providing effective service.


If you choose to contact us through our websites to buy gift cards or request an appointment, we may ask for additional information including credit card information, which will allow us to complete your transaction and verify your identity.  For gift cards, we will also ask for the gift card recipient name and email address to send the link to activate the gift card. 

You can choose to stop receiving communications at any time simply by replying to an email's Unsubscribe function, updating your account preferences online, or by contacting our spa. 

If you have any questions regarding your personal information or wish to correct or change any of your personal information, please contact


the way we use information:

We use the information you provide about yourself when placing an order only to complete that order. We do not share this information with outside parties except to the extent necessary to complete that order.

We use return email addresses to answer the email we receive such addresses are not used for any other purpose and are not shared with outside parties.

Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.

Information security:

Novi takes care to protect the personal information that we collect and retain by maintaining reasonable security procedures and practices appropriate to the nature of the information. When our registration/order form asks users to enter sensitive information (such as credit card number), that information is encrypted and is protected with encryption software, currently SSL encryption. While we use SSL encryption to protect sensitive information online, we also protect user-information off-line. Only employees who need the information to perform a specific job (for example, our billing clerk or a customer service representative) are granted access to personally identifiable information. 

Although we endeavor to create secure and reliable systems and websites and to safeguard against unauthorized disclosures of information, we cannot assure you that personally identifiable information that we collect will never be disclosed in a manner that is inconsistent with this Privacy Policy.  You hereby acknowledge that Novi is not responsible for any intercepted information sent via the Internet, and you hereby release us from any and all claims arising out of or related to the use of intercepted information in any unauthorized manner.

While we use encryption to protect sensitive information transmitted online, we also protect your information offline. Only employees who need the information to perform a specific job (for example, billing or customer service) are granted access to personally identifiable information. The computers in which we store personally identifiable information are kept in a secure environment.

We will not share your credit card number or any other financial information with any third party except for the verification purposes mentioned above.   We will not sell nor share any personal information that we collect.